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Inclusive Buyer Personas: Where new product ideas live and growth happens

Inclusive buyer personas are behind disruptive businesses like Nubian Skin and at the heart of growth for companies like Basecamp and Ford. Here's how to stop accidentally excluding new customers.

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Is $5000 a lot to charge for a sales page? We asked 14 marketers who hire freelancers. What they revealed could help you land your next project.

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A long-form sales page can help businesses generate insane revenue. But only if the sales page is written well. How do you know if the copywriter you're...

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